{"id":16557,"date":"2026-09-04T11:24:02","date_gmt":"2026-09-04T14:24:02","guid":{"rendered":"https:\/\/tecnologiabi.com\/?page_id=16557"},"modified":"2026-09-04T11:24:02","modified_gmt":"2026-09-04T14:24:02","slug":"glosario","status":"publish","type":"page","link":"https:\/\/tecnologiabi.com\/es\/glosario\/","title":{"rendered":"Glosario de Business Intelligence y anal\u00edtica de datos"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">Este glosario re\u00fane las definiciones de los t\u00e9rminos que aparecen con m\u00e1s frecuencia en los proyectos de datos: Business Intelligence, anal\u00edtica, integraci\u00f3n de sistemas e inteligencia artificial aplicada al negocio.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Cada entrada explica el concepto en pocas l\u00edneas, se\u00f1ala para qu\u00e9 sirve en la pr\u00e1ctica y aclara con qu\u00e9 se confunde habitualmente. Est\u00e1 pensado tanto para quien empieza a trabajar con datos como para quien necesita alinear el vocabulario dentro de su equipo, que suele ser el primer obst\u00e1culo real de un proyecto anal\u00edtico.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">T\u00e9rminos del glosario<\/h2>\n\n\n<div class=\"glossary-term-bar\"><span class=\"glossary-link-initial-item\"><a href=\"#glossary-a\">a<\/a><\/span><span class=\"glossary-link-initial-item\"><a href=\"#glossary-b\">b<\/a><\/span><span class=\"glossary-link-initial-item\"><a href=\"#glossary-c\">c<\/a><\/span><span class=\"glossary-link-initial-item\"><a href=\"#glossary-d\">d<\/a><\/span><span class=\"glossary-link-initial-item\"><a href=\"#glossary-e\">e<\/a><\/span><span class=\"glossary-no-link-initial-item\">f<\/span><span class=\"glossary-link-initial-item\"><a href=\"#glossary-g\">g<\/a><\/span><span class=\"glossary-no-link-initial-item\">h<\/span><span class=\"glossary-link-initial-item\"><a href=\"#glossary-i\">i<\/a><\/span><span class=\"glossary-no-link-initial-item\">j<\/span><span class=\"glossary-link-initial-item\"><a href=\"#glossary-k\">k<\/a><\/span><span class=\"glossary-link-initial-item\"><a href=\"#glossary-l\">l<\/a><\/span><span class=\"glossary-link-initial-item\"><a href=\"#glossary-m\">m<\/a><\/span><span class=\"glossary-no-link-initial-item\">n<\/span><span class=\"glossary-link-initial-item\"><a href=\"#glossary-o\">o<\/a><\/span><span class=\"glossary-link-initial-item\"><a href=\"#glossary-p\">p<\/a><\/span><span class=\"glossary-no-link-initial-item\">q<\/span><span class=\"glossary-no-link-initial-item\">r<\/span><span class=\"glossary-link-initial-item\"><a href=\"#glossary-s\">s<\/a><\/span><span class=\"glossary-link-initial-item\"><a href=\"#glossary-t\">t<\/a><\/span><span class=\"glossary-no-link-initial-item\">u<\/span><span class=\"glossary-no-link-initial-item\">v<\/span><span class=\"glossary-no-link-initial-item\">w<\/span><span class=\"glossary-no-link-initial-item\">x<\/span><span class=\"glossary-no-link-initial-item\">y<\/span><span class=\"glossary-no-link-initial-item\">z<\/span><\/div><div class=\"glossary-term-list \"><div class=\"glossary-block glossary-block-a\"><span class=\"glossary-letter\" id=\"glossary-a\">a<\/span><ul><li><span class=\"glossary-link-item\" itemscope itemtype=\"https:\/\/schema.org\/DefinedTerm\"><a itemprop=\"inDefinedTermSet\" href=\"https:\/\/tecnologiabi.com\/es\/glosario-bi\/que-es-un-algoritmo\/\"><span itemprop=\"name\">Algoritmo<\/span><\/a><\/span><\/li><li><span class=\"glossary-link-item\" itemscope itemtype=\"https:\/\/schema.org\/DefinedTerm\"><a itemprop=\"inDefinedTermSet\" href=\"https:\/\/tecnologiabi.com\/es\/glosario-bi\/api\/\"><span itemprop=\"name\">API<\/span><\/a><\/span><\/li><\/ul><\/div><div class=\"glossary-block glossary-block-b\"><span class=\"glossary-letter\" id=\"glossary-b\">b<\/span><ul><li><span class=\"glossary-link-item\" itemscope itemtype=\"https:\/\/schema.org\/DefinedTerm\"><a itemprop=\"inDefinedTermSet\" href=\"https:\/\/tecnologiabi.com\/es\/glosario-bi\/big-data\/\"><span itemprop=\"name\">Big Data<\/span><\/a><\/span><\/li><\/ul><\/div><div class=\"glossary-block glossary-block-c\"><span class=\"glossary-letter\" id=\"glossary-c\">c<\/span><ul><li><span class=\"glossary-link-item\" itemscope itemtype=\"https:\/\/schema.org\/DefinedTerm\"><a itemprop=\"inDefinedTermSet\" href=\"https:\/\/tecnologiabi.com\/es\/glosario-bi\/churn-rate\/\"><span itemprop=\"name\">Churn Rate<\/span><\/a><\/span><\/li><li><span class=\"glossary-link-item\" itemscope itemtype=\"https:\/\/schema.org\/DefinedTerm\"><a itemprop=\"inDefinedTermSet\" href=\"https:\/\/tecnologiabi.com\/es\/glosario-bi\/crm\/\"><span itemprop=\"name\">CRM<\/span><\/a><\/span><\/li><\/ul><\/div><div class=\"glossary-block glossary-block-d\"><span class=\"glossary-letter\" id=\"glossary-d\">d<\/span><ul><li><span class=\"glossary-link-item\" itemscope itemtype=\"https:\/\/schema.org\/DefinedTerm\"><a itemprop=\"inDefinedTermSet\" href=\"https:\/\/tecnologiabi.com\/es\/glosario-bi\/dashboard\/\"><span itemprop=\"name\">Dashboard<\/span><\/a><\/span><\/li><li><span class=\"glossary-link-item\" itemscope itemtype=\"https:\/\/schema.org\/DefinedTerm\"><a itemprop=\"inDefinedTermSet\" href=\"https:\/\/tecnologiabi.com\/es\/glosario-bi\/data-lake\/\"><span itemprop=\"name\">Data Lake<\/span><\/a><\/span><\/li><li><span class=\"glossary-link-item\" itemscope itemtype=\"https:\/\/schema.org\/DefinedTerm\"><a itemprop=\"inDefinedTermSet\" href=\"https:\/\/tecnologiabi.com\/es\/glosario-bi\/data-mart\/\"><span itemprop=\"name\">Data Mart<\/span><\/a><\/span><\/li><li><span class=\"glossary-link-item\" itemscope itemtype=\"https:\/\/schema.org\/DefinedTerm\"><a itemprop=\"inDefinedTermSet\" href=\"https:\/\/tecnologiabi.com\/es\/glosario-bi\/que-es-un-data-warehouse\/\"><span itemprop=\"name\">Data Warehouse<\/span><\/a><\/span><\/li><li><span class=\"glossary-link-item\" itemscope itemtype=\"https:\/\/schema.org\/DefinedTerm\"><a itemprop=\"inDefinedTermSet\" href=\"https:\/\/tecnologiabi.com\/es\/glosario-bi\/databricks\/\"><span itemprop=\"name\">Databricks<\/span><\/a><\/span><\/li><li><span class=\"glossary-link-item\" itemscope itemtype=\"https:\/\/schema.org\/DefinedTerm\"><a itemprop=\"inDefinedTermSet\" href=\"https:\/\/tecnologiabi.com\/es\/glosario-bi\/dax\/\"><span itemprop=\"name\">DAX<\/span><\/a><\/span><\/li><\/ul><\/div><div class=\"glossary-block glossary-block-e\"><span class=\"glossary-letter\" id=\"glossary-e\">e<\/span><ul><li><span class=\"glossary-link-item\" itemscope itemtype=\"https:\/\/schema.org\/DefinedTerm\"><a itemprop=\"inDefinedTermSet\" href=\"https:\/\/tecnologiabi.com\/es\/glosario-bi\/erp\/\"><span itemprop=\"name\">ERP<\/span><\/a><\/span><\/li><li><span class=\"glossary-link-item\" itemscope itemtype=\"https:\/\/schema.org\/DefinedTerm\"><a itemprop=\"inDefinedTermSet\" href=\"https:\/\/tecnologiabi.com\/es\/glosario-bi\/etl\/\"><span itemprop=\"name\">ETL<\/span><\/a><\/span><\/li><\/ul><\/div><div class=\"glossary-block glossary-block-g\"><span class=\"glossary-letter\" id=\"glossary-g\">g<\/span><ul><li><span class=\"glossary-link-item\" itemscope itemtype=\"https:\/\/schema.org\/DefinedTerm\"><a itemprop=\"inDefinedTermSet\" href=\"https:\/\/tecnologiabi.com\/es\/glosario-bi\/gobierno-del-dato\/\"><span itemprop=\"name\">Gobierno del dato<\/span><\/a><\/span><\/li><\/ul><\/div><div class=\"glossary-block glossary-block-i\"><span class=\"glossary-letter\" id=\"glossary-i\">i<\/span><ul><li><span class=\"glossary-link-item\" itemscope itemtype=\"https:\/\/schema.org\/DefinedTerm\"><a itemprop=\"inDefinedTermSet\" href=\"https:\/\/tecnologiabi.com\/es\/glosario-bi\/insight\/\"><span itemprop=\"name\">Insight<\/span><\/a><\/span><\/li><\/ul><\/div><div class=\"glossary-block glossary-block-k\"><span class=\"glossary-letter\" id=\"glossary-k\">k<\/span><ul><li><span class=\"glossary-link-item\" itemscope itemtype=\"https:\/\/schema.org\/DefinedTerm\"><a itemprop=\"inDefinedTermSet\" href=\"https:\/\/tecnologiabi.com\/es\/glosario-bi\/que-es-un-kpi\/\"><span itemprop=\"name\">KPI<\/span><\/a><\/span><\/li><\/ul><\/div><div class=\"glossary-block glossary-block-l\"><span class=\"glossary-letter\" id=\"glossary-l\">l<\/span><ul><li><span class=\"glossary-link-item\" itemscope itemtype=\"https:\/\/schema.org\/DefinedTerm\"><a itemprop=\"inDefinedTermSet\" href=\"https:\/\/tecnologiabi.com\/es\/glosario-bi\/looker-studio\/\"><span itemprop=\"name\">Looker Studio<\/span><\/a><\/span><\/li><\/ul><\/div><div class=\"glossary-block glossary-block-m\"><span class=\"glossary-letter\" id=\"glossary-m\">m<\/span><ul><li><span class=\"glossary-link-item\" itemscope itemtype=\"https:\/\/schema.org\/DefinedTerm\"><a itemprop=\"inDefinedTermSet\" href=\"https:\/\/tecnologiabi.com\/es\/glosario-bi\/machine-learning\/\"><span itemprop=\"name\">Machine Learning<\/span><\/a><\/span><\/li><li><span class=\"glossary-link-item\" itemscope itemtype=\"https:\/\/schema.org\/DefinedTerm\"><a itemprop=\"inDefinedTermSet\" href=\"https:\/\/tecnologiabi.com\/es\/glosario-bi\/microsoft-fabric\/\"><span itemprop=\"name\">Microsoft Fabric<\/span><\/a><\/span><\/li><li><span class=\"glossary-link-item\" itemscope itemtype=\"https:\/\/schema.org\/DefinedTerm\"><a itemprop=\"inDefinedTermSet\" href=\"https:\/\/tecnologiabi.com\/es\/glosario-bi\/modelos-predictivos\/\"><span itemprop=\"name\">Modelos predictivos<\/span><\/a><\/span><\/li><\/ul><\/div><div class=\"glossary-block glossary-block-o\"><span class=\"glossary-letter\" id=\"glossary-o\">o<\/span><ul><li><span class=\"glossary-link-item\" itemscope itemtype=\"https:\/\/schema.org\/DefinedTerm\"><a itemprop=\"inDefinedTermSet\" href=\"https:\/\/tecnologiabi.com\/es\/glosario-bi\/ocr\/\"><span itemprop=\"name\">OCR<\/span><\/a><\/span><\/li><li><span class=\"glossary-link-item\" itemscope itemtype=\"https:\/\/schema.org\/DefinedTerm\"><a itemprop=\"inDefinedTermSet\" href=\"https:\/\/tecnologiabi.com\/es\/glosario-bi\/olap\/\"><span itemprop=\"name\">OLAP<\/span><\/a><\/span><\/li><\/ul><\/div><div class=\"glossary-block glossary-block-p\"><span class=\"glossary-letter\" id=\"glossary-p\">p<\/span><ul><li><span class=\"glossary-link-item\" itemscope itemtype=\"https:\/\/schema.org\/DefinedTerm\"><a itemprop=\"inDefinedTermSet\" href=\"https:\/\/tecnologiabi.com\/es\/glosario-bi\/power-automate\/\"><span itemprop=\"name\">Power Automate<\/span><\/a><\/span><\/li><li><span class=\"glossary-link-item\" itemscope itemtype=\"https:\/\/schema.org\/DefinedTerm\"><a itemprop=\"inDefinedTermSet\" href=\"https:\/\/tecnologiabi.com\/es\/glosario-bi\/power-bi\/\"><span itemprop=\"name\">Power BI<\/span><\/a><\/span><\/li><li><span class=\"glossary-link-item\" itemscope itemtype=\"https:\/\/schema.org\/DefinedTerm\"><a itemprop=\"inDefinedTermSet\" href=\"https:\/\/tecnologiabi.com\/es\/glosario-bi\/power-query\/\"><span itemprop=\"name\">Power Query<\/span><\/a><\/span><\/li><\/ul><\/div><div class=\"glossary-block glossary-block-s\"><span class=\"glossary-letter\" id=\"glossary-s\">s<\/span><ul><li><span class=\"glossary-link-item\" itemscope itemtype=\"https:\/\/schema.org\/DefinedTerm\"><a itemprop=\"inDefinedTermSet\" href=\"https:\/\/tecnologiabi.com\/es\/glosario-bi\/snowflake\/\"><span itemprop=\"name\">Snowflake<\/span><\/a><\/span><\/li><li><span class=\"glossary-link-item\" itemscope itemtype=\"https:\/\/schema.org\/DefinedTerm\"><a itemprop=\"inDefinedTermSet\" href=\"https:\/\/tecnologiabi.com\/es\/glosario-bi\/sql\/\"><span itemprop=\"name\">SQL<\/span><\/a><\/span><\/li><\/ul><\/div><div class=\"glossary-block glossary-block-t\"><span class=\"glossary-letter\" id=\"glossary-t\">t<\/span><ul><li><span class=\"glossary-link-item\" itemscope itemtype=\"https:\/\/schema.org\/DefinedTerm\"><a itemprop=\"inDefinedTermSet\" href=\"https:\/\/tecnologiabi.com\/es\/glosario-bi\/tableau\/\"><span itemprop=\"name\">Tableau<\/span><\/a><\/span><\/li><\/ul><\/div><\/div>\n\n\n\n<h2 class=\"wp-block-heading\">Por qu\u00e9 importa el vocabulario<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">En la mayor\u00eda de las organizaciones, dos \u00e1reas calculan el mismo indicador de forma distinta sin saberlo. Cuando eso ocurre, el problema no se resuelve con una herramienta de visualizaci\u00f3n: se resuelve acordando qu\u00e9 significa cada t\u00e9rmino y c\u00f3mo se calcula. Ese acuerdo es el punto de partida de cualquier proyecto de datos que funcione.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">\u00bfNecesit\u00e1is ordenar los datos de vuestra organizaci\u00f3n?<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Contadnos con qu\u00e9 sistemas trabaj\u00e1is y os proponemos por d\u00f3nde empezar. <a href=\"\/es\/contacto\/\">Hablar con un especialista<\/a>.<\/p>\n\n\n<script type=\"application\/ld+json\">{\"@context\":\"https:\/\/schema.org\",\"@type\":\"DefinedTermSet\",\"name\":\"Glosario de Business Intelligence y anal\u00edtica de datos\",\"description\":\"Definiciones de los t\u00e9rminos de Business Intelligence, anal\u00edtica de datos e inteligencia artificial que aparecen en los proyectos de datos.\",\"url\":\"https:\/\/tecnologiabi.com\/es\/glosario\/\",\"inLanguage\":\"es-ES\",\"publisher\":{\"@type\":\"Organization\",\"name\":\"Tecnolog\u00eda bi\",\"url\":\"https:\/\/tecnologiabi.com\/es\/\"},\"hasDefinedTerm\":[{\"@type\":\"DefinedTerm\",\"name\":\"Power BI\",\"description\":\"La plataforma de Business Intelligence de Microsoft para crear informes y cuadros de mando.\",\"url\":\"https:\/\/tecnologiabi.com\/es\/glosario-bi\/power-bi\/\"},{\"@type\":\"DefinedTerm\",\"name\":\"Data Lake\",\"description\":\"Repositorio que almacena datos en su formato original, sin estructurar previamente.\",\"url\":\"https:\/\/tecnologiabi.com\/es\/glosario-bi\/data-lake\/\"},{\"@type\":\"DefinedTerm\",\"name\":\"ETL\",\"description\":\"El proceso de extraer, transformar y cargar datos hacia un repositorio anal\u00edtico.\",\"url\":\"https:\/\/tecnologiabi.com\/es\/glosario-bi\/etl\/\"}]}<\/script>","protected":false},"excerpt":{"rendered":"<p>Este glosario re\u00fane las definiciones de los t\u00e9rminos que aparecen con m\u00e1s frecuencia en los proyectos de datos: Business Intelligence, anal\u00edtica, integraci\u00f3n de sistemas e inteligencia artificial aplicada al negocio. Cada entrada explica el concepto en pocas l\u00edneas, se\u00f1ala para qu\u00e9 sirve en la pr\u00e1ctica y aclara con qu\u00e9 se confunde habitualmente. Est\u00e1 pensado tanto [&#8230;]\n","protected":false},"author":2,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"footnotes":""},"class_list":["post-16557","page","type-page","status-publish","hentry"],"acf":[],"_links":{"self":[{"href":"https:\/\/tecnologiabi.com\/es\/wp-json\/wp\/v2\/pages\/16557","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/tecnologiabi.com\/es\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/tecnologiabi.com\/es\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/tecnologiabi.com\/es\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/tecnologiabi.com\/es\/wp-json\/wp\/v2\/comments?post=16557"}],"version-history":[{"count":1,"href":"https:\/\/tecnologiabi.com\/es\/wp-json\/wp\/v2\/pages\/16557\/revisions"}],"predecessor-version":[{"id":16558,"href":"https:\/\/tecnologiabi.com\/es\/wp-json\/wp\/v2\/pages\/16557\/revisions\/16558"}],"wp:attachment":[{"href":"https:\/\/tecnologiabi.com\/es\/wp-json\/wp\/v2\/media?parent=16557"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}